How They Did It?
It doesn’t get easier. You just get better.

You can get better even faster if you are willing to learn from other people’s success stories and failures.

Here, I present to you two inspiring stories of our very own CWE entrepreneurs that’s bound to leave you motivated. Like every one, our featured entrepreneurs had their share of challenges, learnings and victories. Following are the learnings they gained while conquering those challenges over the years.

Let’s start with Harmeet Kaur. She is the founder of Fermata Ventures, a training and business consulting firm based out of Bangalore. She has successfully built a team of industry experts, trainers, psychologists, educators and career counselors with over 100 years of experience. The team imparts trainings to mid-sized organizations and to educational institutions. Harmeet is a certified NLP Practitioner, retail trainer, master trainer on entrepreneurship and career counsellor. She is an alumnus of ISB, Hyderabad. She loves to read inspiring stories and practice yoga.

She didn’t have it easy initially. Yet, here she is! Been there, done that. Start taking note for here comes some wise words from 20 years of experience as an entrepreneur–

1. Find your co-partner as you find your soul-mate!

2. If you as a founder is a technology expert then your first partner should be a marketing expert. Rest everything can be outsourced.

3. Get to the market as soon as possible to get traction and customer feedback. The product and service will always keep on evolving.

4. Believe in collaboration and partnership as you cannot be an expert on everything.

5. Get into the market with one focused product or service than with many choices to the customer.

6. Focus on marketing, marketing and marketing!!!

Being an entrepreneur is lonely. But CWE got you covered. Here we bring you company of more entrepreneurs, business ideas, journeys and learnings.

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It’s time to meet CWE’s second entrepreneur – Preeti Bedi. Preeti is CEO of The Lotus Tales. She founded The Lotus Tales back in 2014. Its products and services includes natural skincare products integrated with healing techniques. Therapeutic oils, soaps, bath salts, scrubs, creams and lotions. You name it, she got it. She is also an expert in alternate healing therapies like Reiki, Magnified Healing, Flower Therapy, Chakra Meditation and Aromatherapy.

This is what Preeti has to say to entrepreneurs starting now or in recent past.

1. Market research on the product and market with a detailed report on competition is non-negotiable.

2. Ascertain working capital needs at every stage along with reasonable projections in the coming years. Think fast, think ahead.

3. Keep debt as low as possible.

4. Have strategic tie ups in such a way that the partners take ownership for business with least investment.

5. Upgrading one’s knowledge and skills and constantly improving your products and services.

6. Considering environmental friendly good and practices.

Entrepreneurship comes with a host of challenges. They can be exhausting yet gratifying. Sometimes there are unique challenges that are tough to overcome. Every barrier is an idea waiting to happen. Entrepreneurship can be learned and taught. This is your space to share your challenges, stories and wins. Take this platform beyond inspirational and informative. Your questions and suggestions are welcome. Hope to hear from you.

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